Director Anthony Garth shot his hometown’s Grammy nominated and international loverman, Dwele, on the artist’s home turf for his debut video “What’s Not To Love.”
The video was made to match the cool lead single from the Rock City’s leading smooth operator: Dwele. The clip includes guest appearances by Slum Village, Black Milk and Karriem Riggins. Record Label is E1 Music. DP Mike Berlucchi, Editor Chris Chynoweth @ BEAST and Producer Tony Magnum helped execute Garth’s vision for the video.
The result: Classic R&B Soul brought to life.
Maneater director Steven Lippman participated in the recent Surfers Healing event in Malibu. The foundation was established by Israel and Danielle Paskowitz, after their son Isaiah was diagnosed with autism at age three. The ocean was the one place where he seemed to find respite.
Anthony Garth’s Dwelle Music Video for “Whats Not To Love” got a mention on Video Static this week. The Label E1 Music is pushing the edit through approvals at the networks and we expect to be turning this clip around swiftly. The video came together well with the support of Producer Tony Magnum, Director of Photography Mike Berlucchi, and Editor Chris Chynoweth of BEAST. Another great clip in the can for Anthony. We’ll post a viewing copy upon release.
JVC Turn Me On 3 launched into the stratosphere this week as well. Director Steven Lippman modernizes A Hard Day’s Night in this 5-minute branded video for JVC Mobile Entertainment featuring The All-American Rejects. The project comes out of LA Agency e2amp via Creative Director Danny Klein. The video features three car-fulls of female fans using JVC’s bleeding-edge navigation, music player and receiver systems to chase the band across Los Angeles. “Turn Me On 3” is the third collaboration between Maneater’s Lippman and JVC, with last year’s “Turn Me On 2” receiving over 12 million hits online. A major goal of the production was to have the multiple JVC products appear organically as part of the overall story. Lippman wanted it to play more as a film than 5-minutes of heavy product placement. Agency and Client agreed and Lippy delivered. Well done Steven! JVC Marketing Director Chad Vogelsong teamed with DUB Magazine and male-lifestyle website EgoTV as campaign sponsors, with EgoTV hosting the video and providing marketing, promotion and channel development. The video is receiving the royal treatment with a May 18th bash celebrating its launch (click HERE for pictures), online banner ads, radio promotions and showings on JVC’s Times Square video billboard. Click Here to Watch JVC Turn Me On 3 at Ego TV
