Left to right on set: Jed James (Maneater EP) Steven Lippman (Maneater Director) John Paul Dejoria (Patron/JPMS)
Christianne Brooks (Maneater Creative Director) Nanette Bercu (JPMS VP & Creative Director)
“Giving Back” with Patron Spirits and Paul Mitchell
The Patron Spirits Co. & John Paul Mitchell Systems Charities “Giving Back” shoot was a complete success. We enjoyed good graces from the weather genie and tucked in two outdoor shoot days between rain and Oscar-copters on the Paramount New York Street back lot. We went into the shoot inspired by the many charities being featured in the campaign and came out of it completely taken by the compelling stories of those involved with the charities. The team heads into post excited to tell the stories we captured. There was a lot of emotion and talent on set! We are grateful to be a partner with John Paul Dejoria in his mission to inspire the public to Give Back via this versatile and visceral campaign. The spots will be a continuation of the “What Inspires You?” campaign and will net a :30 second national and 2 web viral spots.