Maneater director Steven Lippman participated in the recent Surfers Healing event in Malibu. The foundation was established by Israel and Danielle Paskowitz, after their son Isaiah was diagnosed with autism at age three. The ocean was the one place where he seemed to find respite.
Anthony Garth’s Dwelle Music Video for “Whats Not To Love” got a mention on Video Static this week. The Label E1 Music is pushing the edit through approvals at the networks and we expect to be turning this clip around swiftly. The video came together well with the support of Producer Tony Magnum, Director of Photography Mike Berlucchi, and Editor Chris Chynoweth of BEAST. Another great clip in the can for Anthony. We’ll post a viewing copy upon release.
JVC Turn Me On 3 launched into the stratosphere this week as well. Director Steven Lippman modernizes A Hard Day’s Night in this 5-minute branded video for JVC Mobile Entertainment featuring The All-American Rejects. The project comes out of LA Agency e2amp via Creative Director Danny Klein. The video features three car-fulls of female fans using JVC’s bleeding-edge navigation, music player and receiver systems to chase the band across Los Angeles. “Turn Me On 3” is the third collaboration between Maneater’s Lippman and JVC, with last year’s “Turn Me On 2” receiving over 12 million hits online. A major goal of the production was to have the multiple JVC products appear organically as part of the overall story. Lippman wanted it to play more as a film than 5-minutes of heavy product placement. Agency and Client agreed and Lippy delivered. Well done Steven! JVC Marketing Director Chad Vogelsong teamed with DUB Magazine and male-lifestyle website EgoTV as campaign sponsors, with EgoTV hosting the video and providing marketing, promotion and channel development. The video is receiving the royal treatment with a May 18th bash celebrating its launch (click HERE for pictures), online banner ads, radio promotions and showings on JVC’s Times Square video billboard. Click Here to Watch JVC Turn Me On 3 at Ego TV
Well… we are basically having a lot of fun, making things happen, being creative, and kicking major ass this year at Maneater. We are grateful!
We are happy to welcome Yvette Lubinsky to the Maneater Family. She joins us this month as our West Coast Directors Rep. Yvette has her finger on the pulse of our industry and shares a like-minded vision with us on where the industry stands, and more importantly, where it is headed. We look forward to seeing where all of this like-mindedness will take us and are excited to be teamed with Yvette. Welcome Yvette!
We have a high profile shoot next weekend with a major band and a major brand that we are really excited about. It begins our step into the new media realm and is awesometown! We’ll probably leak out some details next week as we are able. Steven Lippman is set to direct. Those who know him call him Lippy, but we may rename him the Machine.
Beyond all that awesomesauce, we recently shot a video for LiLA and their track “Million Stars”, which is turning out amazing. Director, Lippy Machine did his usual raising of the bar for Cartel Records on this one. The shoot was great and post is gonna be “out of this world” . Nazeli and company over at Sunset Edit are on with Editor Hank Friedmann running the offline/online and vfx are firing on full cylinders with [a little (r&r) productions] from Nashville. We’re calling them “the Nashville Boys” and they have many impressive master plans hatching. The project is being run by Producer Justin Cronkite and we’re happy to welcome Justin and his own special awesomesuace to the Maneater Family as well. He’s really put together a great clip. Here’s a sneak of the thematics, lot’s more goes down in the actual video:
As if that weren’t enough Maneater Magic, we are also enjoying a great post process on our Paul Mitchell / Patron “Charities: What Inspires You?” campaign. In the vein of our newschool bread of multi-platform talent and teaming creative, Director Bradley Scott has stepped in and is running the offline for Director Steven Lippman & Creative Director Christianne Brooks. Bradley is cutting the campaign at Precision Post and having a great time at it. We look forward to sharing the campaign when it goes to air. We estimate that at mid-May. All good things at Maneater and we wish the same to you!



